Messages we create and distribute to
our network of food media contacts can increase product
Lady® is a new-to-the-US apple variety with many benefits.
To help the Pink Lady America® growers create awareness
of their apple we partnered with Clabber Girl baking
powder and created a full page newspaper release. The
result – editors of 135 papers in 36 states, with
circulation of 9 million, used the release, with an equivalent
ad value of $800,000.