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Washington Egg Commission

The advertising, public relations and trade promotions for Washington eggs in-state and in Alaska showcased our ability to create and manage integrated, cost-efficient, measurable programs

 
 
Leaflet cover

Over the 11 years of the commission’s existence we created and ran radio, television, transit and outdoor advertising, as well as point of sale materials, local promotion programs, tagged radio ads with key supermarket chains, consumer information and public relations programs (media appearances and recipe leaflets) and industry newsletters.

Annual attitude and awareness research showed continuing increases in recognition of the freshness and quality of local Washington eggs.

 
   

Listen to the 'Neanderthal' spot which won a National Addy award: (WAV 665k) (MP3 239k)

Newsletter In the studio Bus ad