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Clabber Girl Baking Powder

Creating full page releases for newspaper food editors, especially in partnership with other food products, requires creativity and management skills – we’ve got them both

 
 

Wonderful Weekend Breakfasts – a joint venture between Clabber Girl, Smucker’s and Crisco – reached a circulation of 12.3 million consumers with an equivalent ad value of $1,054,456.
Wonderful Weekend Breakfast Healthy Cooking spread

 
 

Simply Superb Scratch
The lower-budget Simply Superb Scratch Specials – a cooperative program with the California Fig Advisory Board – had a circulation of 7 million with an equivalent ad value of $650,000.