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Alaska Seafood Marketing Institute

We know how to reach nutrition professionals with information of interest to them and materials valuable to their clients

ASMI asked us to create the definitive nutrition story on the several salmon and other species of Alaskan Seafood. The booklet is now in its 7th printing.

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Recipe coverAlaska salmon are an important source of healthful Omega-3 fatty acids. To communicate the many benefits of Omega-3’s, and to show how easy it is to add Alaska salmon to everyday meals, we developed two mailings to selected groups of Registered Dietitians. The mailings included white papers on Omega-3’s, written by a scientist, a newsletter for dietitians and a recipe leaflet for dietitians to give to their clients.

The result - the initial mailing to 12,000 dietitians brought an amazing 5% return of a bounce back card for more information.

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