Our
work includes almost every aspect of food marketing communications
Marketing Communications
Planning
Specializing
in integrated programs
Examples: Ocean Mist Farms, WA
Egg Commission
Advertising
National, regional, state and local
Examples: Iowa
Soybean Board, WA Egg Commission
Public relations
Specializing
in food media: print, broadcast and Internet Examples:
Ocean
Mist Farms, Iowa Soybean
Board
Promotions
Product-moving programs
for consumer and foodservice markets
Example: Iowa
Soybean Board
Publications
Cookbooks and recipe
booklets
Examples: D'Arrigo, Sharp
Electronics
Writing
Magazine and newspaper articles
Example:
Flavor and the Menu
Recipe development
Example: Pink Lady®
Food photography
Art direction,
food styling, and propping
Examples: Driscoll's, Sharp
Electronics
Trends
Analysis and applications
Example:
Trendspotters
Events
Tastings,
cooking schools, charity events, and more Examples:
Driscoll's, Ocean
Mist Farms
Nutrition Communications
Examples: Roman Meal, ASMI, Iowa
Soybean Board
Market research
Conducting focus
groups, interpreting and applying research
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